These recruiting videos, set in full mobile screen (‘reel’) format, were a fine use of our B-roll library. The video-orientation of most of our recruiting output was a great chance for me to do some graphic animation—most often referred to as motion design.

This often involved the creation of a fixed typographic layout (to communicate the message, whether of our Firefighter salary, details on how to register, time left to register, Q&A’s about the process, etc), set in the LFD visual scheme, and then using motion commands to let them appear in the original order and disappear in a delightful, swift kind of manner to move onto the next sequence of information.

To check more of my work for LFD, visit my website's case study here:

https://mysterian.design/work/leander-fire-department