Fitted
We developed interactive prototypes to gather user feedback and validate the product idea in the market for investors. The product was defined as a personal style guru named Tylor, who provided outfit recommendations based on the user's lifestyle and body shape. Tylor asked key questions and used AI image recognition and 3D body modeling to recommend clothing, accessories, and grooming options that fit the user's body shape, budget, and lifestyle.
Fitted was designed with sustainability in mind. By providing personalized recommendations, users were able to get outfits that truly fit and worked for every situation, resulting in fewer fast fashion choices and more sustainable clothing options. By promoting the use of sustainable clothing, Tylor encouraged users to make a positive impact on the environment while still looking and feeling their best.
Technical Challenge
Nareia collaborated with Fitted during the product discovery phase by guiding user interviews to gain insights and validate user problems and needs. We developed medium and high-fidelity prototypes to validate the product concept with end-users and created an animated prototype to test and validate the user interaction experience. Finally, we guided user testing sessions to gather new insights and iterate on the product idea.
Additionally, Nareia developed web UI and social media pieces to attract leads from interested users.
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