Cup Design - Smashing Conf

Simple typography lockup created originally for a different project but landed on a coffee cup IBM Design sponsored at this last weeks Smashing Conference in New York.

The cup speaks the main tenants that is IBM Design, to understand, to empathize, to develop and to code. Also speaks to the core roles we have here Researcher, UX Designers, Visual Designer and Front-End Developer. If your interested in seeing more about what we do, head to ibm.com/design

Apologizes for the photo, asked someone via the event to snap a quick picture. This one is via @Snugug