#79 Australian Homemade

Country: Netherlands

Industry: food and beverage

About: Australian Homemade is a brand of confectionery stores founded in 1989 and based in Veenendaal, Netherlands. The stores produce and sell ice cream and chocolate using all natural ingredients. The products incorporate Indigenous Australian designs.

Motto: Share your moments

Purpose: Australian has an instinct and passion for alternative forms of expression and recognizes the importance of natural ingredients and the need to preserve the purity of taste. Australian provides continuity and builds on the future of premium ice cream, chocolates and coffee. Australian stands for an unforgettable experience: the kick of new and different, the game of attention and seduction.

Words: natural, Australia, unforgettable

Strategy: For this brand I decided to combine the symbol of Australia - the Kangaroo - with the “a” of Australian for an unforgettable logo