UX Writing - voice and tone mapping
A perfectly crafted website presents design and content in harmony. The two should build off of each other, creating a cohesive whole that intuitively leads users through. Applying the fundamental principles of UX to both design and copy is the way to achieve this balance.
Just as with the design, we leaned on UX fundamentals when reformulating the copy, beginning with mapping out the overall voice to be sure to keep everything consistent, friendly, and appropriate. Having a cohesive voice presents a professional and stable image that garners trust.
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