cybernetics

Introducing Cybernetics: A Vibrant Back-to-School Stationery Program for Staples USA Asia.

The mission was to create a comprehensive line of stationery products that would seamlessly blend in a 12-foot planogram or effortlessly stand alone on an end-cap display providing a visually engaging experience for students as they explore the range of products in the program.

At the heart of Cybernetics is our visually striking print, featuring polygon imagery meticulously crafted to create captivating gradients.

Each gradient within the print tells a unique color story, providing a visually engaging experience for students as they explore the range of products in the program.

The core products of the Cybernetics program include a variety of essential items designed to enhance organization and style in the classroom. First, our Binder Duo offers expandable storage for documents with a binder in a sleek design. Matched to the gradients in the print, these binders are a perfect representation of the program's aesthetic.

To complement the binders, we created binder dividers and transparent sheet protectors that seamlessly fit within each binder. These follow the gradient scheme, ensuring effortless organization for students while showcasing the vibrant colors of the program.

rollout included polypropylene folders, solid and printed, document bags, and acronyms file folders

In conclusion, Cybernetics is an all-encompassing back-to-school stationery program exclusively developed for Staples USA Asia. With its solid color theme, unisex print, and meticulously curated product range, this program combines functionality and style to enhance students' educational experiences.