SBS 8 News

Journalism that preserves the standards and centers

SBS main news “8 News” has undergone a major renewal of its brand identity, including changing the logo and title and extending the broadcast time.

SBS put forward the slogan of this renewal as 'journalism that preserves the standards and center of Korean news.'

The new 8 News logo and its brand identity, which will replace the existing logo of 6 years, was designed by CFC, and Cobb Studio was in charge of the main title/major news/weather/sports.

In this project, we tried to embody the 'standards and centers' and 'communications with viewers', and visualize the direction of 8 News.

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