Channel Branding Design for ‘the LIFE’

‘The LIFE’ is the first channel launched by LG.

It is a premium entertainment channel for young seniors who value a better lifestyle.

‘The LIFE’ BI design comes from the pictograms that represent clothing, food, shelter, culture and leisure, which are also used for ND.

These designs are simple and conceptual, while keeping humor

which is the key to living a young life.