HERA Brand Movie

Face of sophisticated city woman

Hera is an Amore Pacific’s representative cosmetic brand that is popular among career women who value their sophisticated and elegant life style.

To celebrate their renewed BI, we produced a film that emphasizes the shape and the philosophy of Hera.

The film is divided into 3 parts, word mark, symbol, and graphic motives.

The first part shows the process of fining the perfect balance of serif, weight, space of the word mark.

Second part emphasizes the beauty of shape h and its applications.

And the third part, the interpretation of graphic system along with its package design.