SULWHASOO LUCKY KNOT COLLECTION BRANDING

READY, GET LUCK, GO !

In celebration of the Lunar New Year,

Sulwhasoo reinterpreted the glamorous and decorative

traditional knot in a luxurious and modern way.

This knot is applied in the key visuals, mood cuts, and the video.

The video shows a tiger unwinding the knots of Sulwhasoo packages, from which all the good lucks pop out.

Lucky Knot Colletion wishes you a new year filled with

love and happiness.