Sorteos Tec

Sorteos Tec is one of the most recognized national lotteries in Mexico. Created by Mexico's top university (Instituto Tecnológico de Monterrey) Sorteos Tec is not just about giving out big prizes. They're firmly committed to give back to it's community, and use the proceeds to award hundreds of scholarships to young students that would otherwise not be able to afford it. Sorteos Tec has been around for over 70 years, so they came to us wanting to get with the times and be a new, fresh brand for the new generations to come.

When designing the website, the most important thing was to make it cheerful and fun. After all, winning the lottery is one of the most exciting things that could ever happen to anyone. The way they managed their previous website was chaos. Lotteries have tons of information to display, so the next challenge was to find a way to make the site intuitive, organized, and easy to navigate. Our main goal was to digitalize and modernize a brand that was mostly physical and traditional and make it fun for all the new lucky generations.