Drexel

Drexel Group is a family company dedicated to diesel injection systems with more than 54 years of making the world go round. Without trucks and freight systems, our economy would collapse. We would never move food to our supermarkets or be able to trade goods or get anything we order from Amazon. We need trucks to live, and trucks need injection systems to move. With such a small part that plays a big role in making trucks go, Drexel plays a bigger role in our economy than we know.

Drexel sells, tests, and renews injection systems for countries all over America, making sure trucks go where they need to go. For this brand, we wanted to highlight the importance of movement and direction. We were inspired by the star-like spray injectors make when activated to be the core idea of the design. In the end, we created a strong brand that not only reflects the power of the business but of the family who runs it as well.