THE MINI VISION URBANAUT

Eye Candies, Inspiring Artwork, a Digital Special and Instagram Filters.

The MINI Vision Urbanaut embodies what a MINI might look like with a larger and more versatile interior than ever – but still with a minimal footprint. Above all, the Vision vehicle showcases the experiences on offer in keeping with the concept of “Make it your Space”. The name of the new “vision of space” is inspired by its urban roots as well as its versatile character, inviting the driver to explore the full range of possibilities within and beyond city limits in a totally new way. Its spontaneous adaptability opens up fresh perspectives which surprise and excite.

For the all-online release of this Vision Vehicle we were trusted with creating quite some different elements. There are animations, dubbed "Eye Candies", highlighting the three different moments of the MINI Vision Urbanaut: Chill, Wanderlust and Vibe. We created huge res print images for, well, print. Additionally we were heading the creation of a digital special needed for various webpage usages. And finally there's also an Instagram filter which you can use to try out our graphical style on yourself.