Beverage can Package Design for Lagoon Beer

"According to Gregório Pinheiro, co-founder and of the brand, the work was worthwhile: "There is more to Lagoon's package design than just a great design. Something you look at and think its nice is not enough. Design must fulfill brand's goals and its values. And that MUST be passed on to the consumer.

There is a significant load of consumer strategies in Lagoon Beer: communities behaviors, ease beer style identification, society demand, etc. It was never just design.

We didn't want to introduce to the market an extra ordinary brand. Our goal is to show that barriers were made to be crossed and that's why we built the visual identity inspired in barricade tapes that tell us not to cross the strip. We want to say: overcome barriers, be daring", he explains. Lagoon's slogan is "Overcome barriers. Enjoy your freedom".