APP Design Linkup

Understanding the overall business strategy should form the basis of your mobile app design. Misalignment between company strategy and the mobile strategy might be suicidal.

Recent statistics from the Harvard Business Review shows that 70% of employees don’t have enough information about their company’s strategy or their perception of strategy is much different than the actual strategy.

There are several benefits of creating and executing a mobile strategy that’s derived from (and supports) the overall company strategy.

• It maximizes ROI as much as 74%.

• Reduces training needs.

• It leads to customer satisfaction.

• Decreases integration requirement and bugs.

• Improvement in quality, value, productivity, employee efficiency, and customer engagement

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