What is marketing plan

A marketing plan is a comprehensive document that outlines a company's overall marketing strategy and tactics for achieving its business goals. It typically includes an analysis of the market and competition, a description of the target audience, a positioning statement, a pricing strategy, a distribution plan, and a detailed timeline for executing marketing activities. The marketing plan serves as a roadmap for the entire organization to follow, and helps to ensure that everyone is working together towards a common goal. It is an essential tool for businesses of all sizes and industries, as it helps them to stay focused, measure progress, and adjust their strategies as needed to meet their objectives.

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