Lift Crossfit Logo
Logo Inspiration
I was asked to create a logo that fit the business name Lift while still maintaining a sense of strength and bold design. The owners wanted a simple design that incorporated a Gorilla but could stand on it's own without it. Here are some samples of what we played with.
Explorations
These are some secondary logo options we did. I played around with a lot of different versions of this before landing on something that I felt worked. I believe they ended up going with a more geometric approach like the bottom ones.