[Less] Risky Business: Time To Get ADthusiastic!

Got advertising on your mind but can’t afford to take a huge risk? Well… “It’s not an experiment if you know it’s going to work.” This image I created using a cautious regulatory framework. Most people see advertising as a gamble so I thought why not use an authority figure like Jeff Bezos to show success and use his quote as a way to minimize risk; thus, if Bezos has a place in his mind for these popular marketing books, how risky can advertising be?