Selective Cinema Brand Identity

We worked with Selective Cinema to craft a brand identity system that would help support and frame the incredible work of the young creative film studio.

The Selective Cinema logo mark is designed to mimic a cinematographer or director's use of their hands to frame a scene. The dimensions of the interior negative space within the mark are 16x9. We chose this over cinematic dimensions for its universal use and instant recognizability.

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Andrew Wiseman
Freelance Logo & Brand Identity Designer
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