U VOD Concept

Millennials live in a world that is connected. For us it's always been like that. We saw the rise of the web at an early age, left behind cassettes, floppy disks and even CDs to exist in a world of instant gratification. A world where everything streams and questions are answered by just asking the device closest to us. We're highly connected and eager to share experiences. Every day is an adventure. U provides a platform where content discovery is driven by social interaction and real connections. Items are filtered by Twitter hashtag aggregation, the user is able to mold his/her catalog at a granular level and even add notes that can be shared when recommending content to a friend. A brand devoted to the viewer and shaped around his/her lifestyle.