BAND Amsterdam - Logo & Name Creation

Bånd Amsterdam is a new initiative that focuses on personalized gifts within the B2B sphere. Companies that want to give original presents to their clients and strengthen their relationship through original gifting. Their new concept was in dire need of a new logo and name, so that’s what I focused on.

First of all - Where did the name Bånd come from? Well, it’s actually Old Norse for “ribbon”, whilst also carrying the connection to the English word ‘band' or 'bonding’. This perfectly describes the mission of the Brand: Forging stronger client connections through gifting. Last but not least, a short and strong name is easy to remember, which is one of the criteria for a great brand name.

We eventually went for a thin, geometric logo with a B from Bånd as our logo symbol. It is constructed in a way that it also looks like a folded ribbon as a reminder to the origin of the name. To top it off, we chose a very dark navy blue combined with gold lettering to really aspire to get that premium feel.

Take a look at the imagery and see for yourself if you like the end result.