Logo design for Alwaseet

Alwaseet, a company from UAE, is focused on connecting customers with service providers mostly targeting the Hospitality and F&B sector of UAE and other GCC countries. 

Alwaseet in Arabic stands for the “Middleman / Mediator”, a delicate and transparent highlight of the company’s purpose. 

Together with the client we aimed to achieve a minimalist brand identity with a playful, lively and trustworthy vibe. I also considered it needed to stand out among other IT companies and challenged myself to create a branding kit that would totally correspond  and clearly communicate Alwaseet’s message to its audience. 

For the logo design, I drew inspiration from the Arabic spelling and created a rounded graphic icon that mirrors the “a” in Alwaseet in a way. It also incorporates the idea of QRs, one of the main assets within this type of business, visualized as two squares gently fitting within the primary shape. 

I also came up with a playful yet minimalist color palette based on charcoal black and vibrant purples. Gradient transitions support the idea of company’s flexibility, highlighting the balance between the structured vision and a non-sharp approach.

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