Propportunity Stylescape

One of four stylescapes that we explored for our new brand at Propportunity.

This design direction represents the brand characteristics of Global, Trusted and Tailored.

A unique and bold colour palette allows the brand to stand out. The sophisticated earthy tones – paired with the bright orange and eye catching visuals – creates a strong and memorable identity.

The primary muted background colour helps the bright and quirky photography style to pop on the page.

The “tailored” value is reflected through various forms of geometric visuals, with flat illustrated shapes that “piece” together and playful shapes for imagery.