Propportunity Stylescape

One of four stylescapes that we explored for our new brand at Propportunity.

This design direction represents the brand characteristics of Contemporary, Connect and Empower. It reflects a warm and inviting brand.

It is a bright and modern palette with a touch of sophistication, thanks to the pairing of gold and navy. The pop of bright yellow injects a feeling of positivity and inspiration.

A whimsical yet refined serif headline font creates an approachable and friendly vibe, particularly when paired with the round sans serif.

The relaxed feel from the warm imagery and minimal line art is balanced by a modern touch of dynamic angles and shapes.