Propportunity Stylescape

One of four stylescapes that we explored for our new brand at Propportunity.

This design direction represents the brand characteristics of Powerful, Intelligent and Dynamic. It reflects a modern and tech-focused brand.

Black represents power and dominance, balanced by blue that brings trust, reliability and security. The pop of bright red grabs attention and injects a feeling of energy.

A sans serif headline font with interesting serif-like qualities helps the brand feel dynamic and innovative.

The dark, cooler tones and sharp edges are balanced out with softness and approachability through the use of texture, simple line illustrations and large curves.