Propportunity Stylescape

One of four stylescapes that we explored for our new brand at Propportunity.

This design direction represents the brand characteristics of Global, Trusted and Tailored. It reflects an established brand – one that is trustworthy and inviting.

It is a welcoming and professional colour palette – the navy and tan create the feeling of reliability and trust, with dark red evoking elegance and confidence.

A strong serif headline font commands attention while feeling tailor made, paired nicely with the sans serif to maintain a modern and friendly aesthetic.

Bold and human-centred imagery helps the brand feel approachable. Straight edges are balanced with overlapping and transparent shapes for visual interest and dynamism.