Exploring the Future of Welding
Dig in Vision is a Polish technology company that is revolutionizing the training and recruitment of welders. Today, the company is expanding into African markets, offering thousands of young people the opportunity to learn a trade.
Objective:
The brand needed a visual identity that spoke in an unconventional way to the fact that it has become an ambassador for technological and social change, aligned with the goals of UN.
The Idea:
The branding of this company connects the worlds of technology, virtual reality, education, welding, industry and recruitment, symbolizing the absence of barriers.
The color of steel, which changes during thermal processing, was the inspiration for the color scheme. It goes from red to orange, yellow, green, white, blue and gray.
Based on this, we created tonal transitions - gradients - and developed a wide color palette. This approach gives us the freedom to present content on different backgrounds and lead the audience to appropriate associations, e.g. green for ecology, blue for technology or orange for industry. The main colors are off-white and black, with the rest serving as accents.
