Illustrations and marketing for friendly accountants
People think they know what accountants do – boring number stuff.
McAllisters have worked with business and personal clients for over 30 years. They’re experts in their field and have developed a personable approach in a service that’s seen as very drab.
We were asked to create marketing to show the friendly, human side of their business.
Feedback from clients highlighted the personal approach McAllisters take as well as their pleasant, friendly staff. More than one responder said ‘they’re not like normal accountants’.
That opened the door to interesting design directions that show the fun, human side of McAllisters.
Client feedback like ‘they’ve helped me get control of my business’ and ‘they give me confidence in the future of my business’ helped create the marketing headlines.
