Brand Identity and system for a holding company.

BRAND SYSTEM AND STRATEGY FOR A RESILIENT AND HISTORIC HOLDING COMPANY.

Chr. Demetriades & Co. LTD approached me with a clear desire to design a brand identity that carries the company’s values, history and legacy adapted to today.

RESILIENCE AND SHREWDNESS.

The company was built in 1953 and began imports of foodstuffs. In the following years the real estate portfolio was beginning to form with proceeds coming from rentals, automobile and property sales. 

In 1974 the company lost everything, after the Turkish invasion. In the face of adversity, they had to start again but with hard work and persistence, they rebuilt it from the ground up.

The company has grown and has various products and services, going strong to this day. Being passed on to the new generation with a clear vision to keep growing, pioneering and consistently finding opportunities that serve the Cypriot market. Helping the island to grow.

Today ‘RESILIENCE’ is their strongest value, as well as ‘shrewdness’, meaning being very selective and thorough with new business opportunities.

A brand identity that allows the logo to work as an endorsement mark for any services or products that may benefit by the positive association with the holding company. As for now the future is unknown in what other markets the company might endeavour a robust yet flexible brand system was built, strong yet versatile.RESILIENCE AND SHREWDNESS.