QR x Design

This poster comes from a series of experiments with the integration of QR codes in Design. The poster encourages the viewer to educate themselves on the environmental footprint of Bitcoin by reading the encrypted article.

I explored how the poster can capture the viewer's attention and redirect it to the action of interacting with the piece and accessing the full article. Stylistically, I took inspiration from Pixel-art to not only represent the "Digital" nature of Cryptocurrency but also to create a visual rapport with the focal element.

Encrypted article:

https://news.climate.columbia.edu/2021/09/20/bitcoins-impacts-on-climate-and-the-environment/.