IPG Contracting Logo - a concept that didn't make the cut

As designers, we strive to create a logo that looks great, effectively communicates our client's brand identity, and resonates with their target audience.

But sometimes... the initial logo concepts we come up with may not be the perfect fit for our client's specific needs and goals.

And that's okay!

This can be disappointing, I know, but it's essential to trust the design process and stay open to feedback.

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So even if a logo concept doesn't make the cut, it's all part of the journey of creating a logo that will make our clients stand out in their industry and connect with their target audience.