#72 Compañía Nacional de Chocolates de Perú

Country: Perú

Industry: Food and beverage

About: Compañía Nacional de Chocolates de Perú S.A. is a food and beverage company headquartered in Lima, Peru. It was founded February 1st, 2007.

Purpose: “Building a better world, where development is FOR EVERYONE”

Words: Peru, chocolate, heritage

Strategy: refresh the color with a delicious brown chocolate and include the entire name of the company in the logomark with a bolder and more modern typeface. The main symbol was also redesigned to both reflect the Peruvian heritage and give the brand a strong and recognizable emblem.