#71 - Astro Radio

Country: Malaysia

Industry: Radio network

About: Astro Radio is the number one and largest Malaysian radio network company which operates radio broadcasting services and more since 1996.

Mission: Our mission is to create, delight, disrupt and inspire our growing listeners. We are committed to making a difference every day and creating amazing experiences for Malaysians; continually getting better to keep us the best.

Words: music, inspiration

Strategy: given the fun and creative nature of this brand, this was the perfect opportunity to play with curvy shapes and music elements. The main logomark is the playful combination of the letter “A” of Astro and the music note, while the remaining typeface is consistent with the curvy double lines of the initial. For the second word, “radio”, I used drastically bold shapes, to increase the contrast between the two words.