TRU | Website | UI/UX

The fun and up-beat, health obsessed café, wanted a new web presence. We worked closely with the owner to craft a logo and accompanying branding elements to compliment the Tru café. The new website engages users with the brand story, while highlighting the café’s focus on healthy, mindful eating. The website is not only easy to digest but also reflects the character and personality behind Tru’s brand. We established a clean design language whilst using Tru’s yellow branded ‘U’ to add a quirkiness to the site.