The key of Dubai | Website | UI/UX

Aesthetics were everything to the owner of this luxury car rental business. A clean, bold and visual feel was essential to channeling the ethos of the brand, while appealing to their target consumers. We used a black palette with red accents to portray glamour, sophistication, exclusivity, and sheer luxury. We incorporated the site with advanced search functions so that cars can easily be filtered according to brands, price, and availability. We crafted a design which gave the brand’s photography space to really “wow” visitors, incorporating in plenty of room for those all-important visual assets.