Radioval is the first multi-continental consortium for clinically validating radionics-driven estimation of neoadjuvant chemotherapy response in breast cancer. Using AI and radionics, they analyze MRI scans to build an AI-based patient selection for neoadjuvant chemotherapy that will increase the success rate, decrease the side effects for patients, and ultimately reduce costs overall.

The goal

The goal of this project was to create a brand identity from scratch. Since the client is in the medical field, the brand identity must show they’re trustworthy and modern. 

New solution

Since Radioval deals with breast cancer, we chose a pink color and the pink ribbon, the general color and symbol used for breast cancer awareness. We went with a minimal and typographic logo.

We created a logo, brand details, a PPT template, and social media materials.

Data

1 branding designer and 1 project manager worked on this project.

Adobe Cloud was used for this project.

The project was completed in 1 month.