Spiral Rock Kombucha

Spiral Rock Vineyards was in search of some new branding for their unique kombucha drinks and wanted a fun and organic new logo that visually represented the rolling hills and rivers in the valley. They also wanted to transition from glass bottles to cans and felt their current logo would not fit aesthetically with aluminum cans. I built a color palette based roughly on the primary colors and utilized black and white accents to provide additional details and perspective. My goal was to establish brand recognizability and professionalism while maintaining a sense of amiability and vitality.