WhistlePig Whiskey Homepage

I provided end to end design, creative direction and interactive direction for the new WhistlePig Whiskey site.

WhistlePig is an idependent, off-grid, rebellious distillery started by legendary distiller Dave Pickerell in northern VT. They're challenging the status quo and pushing the boundaries of America's oldest spirit (aka Rye) with bold age statements, various finishing barrels and high mash bills. When you open a bottle of WhistlePig you're getting a depth of flavor like you've never experienced before. They needed a brand extension, design system, and digital experience to match their ambition and really begin to tell their story to the world.