Brand new logo design for CasaPay

We absolutely loved working on the brand identity for CasaPay, a Berlin based company which brings revolutionary rental payments transformation for the entire industry. It provides digital customer experience for landlords, real estate investors and tenants who prefer to have it all secure and easily tracked. 

We aimed to recreate the goals and friendly, approachable and aspirational attitude of the company into a modern and playful logo design that would speak experience first, not the product itself. 

This is how the bold and quirky CasaPay wordmark was born, supported by a rounded and elegant icon, which intuitively follows the keyhole shape. I chose the combination of neon chartreuse green and solid charcoal black as the primary color palette to enhance the simplistic, friendly and, in overall, chill vibe of the company. 

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