Logo concept

The logo is created with an Olivetta typeface. Bold lines and excellent legibility make a perfect font for any application. It's minimalistic, technologic and functional. A logomark has been added to separate the word mark. The symbol in the logo is the human eye — the organ of vision that interacts with the virtual reality environment. The eye, like the capital letter M R,is made in the illusion of volume, like everything that is connected with VR/MR space.

Colour pallet

Typography

Illustration

Identity