ZOOST — Social Posts

When crafting a visual identity, I like to personify a brand. If ZOOST was a breathing and walking soul, they would be a mindful adventurer. One who lives in the moment and approaches situations with an open mind and heart.

The biggest visual challenge was achieving a balance of mindfulness and playfulness. An abundance of negative space allows for a clear mind, and organized lines that are used to organize information represent the importance of rules that structure our lives. These minimal elements are juxtaposed with the boldness of lively shapes and contrasting colors.