We Heart Brand Behavior

In a nutshell, Brand Behavior asks the brand and the company to embody the brand identity, be the brand, don’t just project an image. It's the thing I can't stop obsessing about.

Read more here: Walking the Walk: The Significance of Brand Behavior.

(Thanks to @Matt Yow and @Rocky Roark for the design, @Alicja Colon for the shot, @Bill S Kenney for the prep, and @Sam Stratton for being such a dope part-time model.)