AXN Channel Network Design 2022

[ AX-TASY ]

AXN is an international drama channel that broadcasts various action contents. It boasts a wide spectrum of action contents ranging from extreme action to thriller, adventure, and action melodrama.

At the beginning of the project, we contemplated ‘the reason why people like action contents.’ Our conclusion was 'because of the pleasure gained through action’. And from that conclusion, our concept “AX-TASY” has derived.

AX-TASY is a word created by combining AXN and Ecstasy, symbolizing the pleasure that viewers can get through watching action contents from AXN.

Through identity films, we wanted the viewers to feel the crunch, exhilaration, and tension that they can gain through the Extreme action, Thriller, Adventure, Action-melo contents. We also tried to express the pleasure one can feel by watching the action, by borrowing the oddly satisfying video method.