#68 Ragú

Country: United States

Industry: Food and beverage

About: Ragú is an American brand of italian-style sauces and condiments. Assunta Cantisano and her husband Giovanni founded the Ragu Packing Company in their home in Rochester, New York, in 1937, making spaghetti sauce in their basement and selling it on their front porch. They later expanded to an entire factory.

Words: homemade, saucy, family

Strategy: this brand didn’t need a full redesign, so I decided to refresh the font with more sensual curves and play around with curves for a spicy line of Ragú sauce. This is the result: devilish playful and delicious.