Thomas Kosmala #10

Product visualisation for Thomas Kosmala #10, static images for magazines and outdoor advert, and video for TV and social media.

What was important here - consider brand's values, it's message and the fragrance’s components as well. Some spices, wooden touch, amber, musk - those were main ones I needed to touch. Also, very important part here was lighting. It needed to be in focus but consider the environment, and translate the message at the same time. And, I wanted it to stay mystic and dark, but keep the attention on the main object - centre of the composition.

Another one here was music. It must not take the blanket on itself, and have to go along with the mood. However, it does need to get attention - in video adverts the most important is the whole impression, with focus on the product, and each part should complete one another.