Structured Digital Closet for E-Commerce Marketplace

A conceptual sketch for a seller's profile on Tradesy https://www.tradesy.com/closet/pennylane/

For the first release of the new closet, we focused in on providing tools for personal expression, to help sellers capture the interest and attention of shoppers, most notably a customized URL based on a unique username, on identifying your city, and on picking a large cover image on the closet.

We also are rolling out an organizational structure that, like brick and mortar stores, help shoppers enjoy browsing by the type of stuff: shoes, dresses, bags, watches, tops, etc..

Also, look for the powerful set of filtering tools that let shoppers set the right level of informational zoom that physical stores only wish they could provide.

And finally, a concept we are calling a “Featured Rack” that allows sellers to highlight and group the items they think shoppers would be most interested in.