Wild west style logo design

For the Moonstone Country Western retail boutique, I wanted to create a logo that reflected the Western style and heritage of the brand. After researching the brands they carry such as Wrangler, Ariat, Pure Western, and Thomas Cook, I decided to incorporate elements of traditional Western design into the logo. In terms of color, I used warm earthy tones such as browns and tans to represent the natural environment of the Western United States. Finally, to make the logo stand out in both color and black-and-white formats, I chose an old western styled font that conveys the strength and ruggedness of the Western lifestyle. The resulting logo is a unique and memorable representation of the Moonstone brand that is both gender-neutral and true to its Western roots. This would help the logo stand out on signage, packaging, and promotional materials. Additionally, I created a secondary version of the logo in black and white, which would be useful for print materials and merchandise.