Zoom In Branding

We started off 2023 by launching our new intranet, Zoom In. To mark the occasion, we built out a branding style that would be applied throughout the site and any internal communications assets.

In order to create some scalable visual consistency we:

1. Established a color-coding system based on department level

2. Designed one style of site headers for legibility of overlaid text

3. Introduced a typographic design style to illustrate the theme of each site

We’ve created over 50 custom site icons and 5 icon templates to easily scale use any time a site is created.