Quantcast Logo and Wordmark

We recently embarked on a project to refresh the Quantcast brand and logo. Our old logo was primarily drawn from our math and statistics heritage, and as we move toward a more democratized, open approach to big data analysis and measurement we wanted a friendlier, more flexible logo and wordmark.

The logo is drawn from a Q, a measuring tape (for our measurement platform) and, in practical applications, that we are "pattern powered" – the large open space allows us a lot of flexibility to place patterns and create some visual interest that also reinforces a lot of different messages.

Learn more about our new brand, and everything associated with it, at brand.quantcast.com