P2 Advisors Brand Guidelines
Brand identity for a start-up financial services company. The name "P2" stands for "profit and purpose," a phrase used to describe what's being seen as a more responsible capitalism; businesses being called to go beyond the pursuit of shareholder value. The two "P's" work in harmony to create a brand presence that is strong, precise and trustworthy; allowing P2 Advisors to visually take ownership of their mission: maximizing profit & purpose for their clients.
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